2015年6月30日星期二

The importance of having social media response policies

       Nowadays, many people are using social media to communicate, share data, search information, for entertainment and so on. It is very convenient and nowadays social media become more popular than traditional media, and people in this generation will more prefer to use social media than traditional media. Because of the user that is keep on increasing, thus having the policies in social media is very important.


  Firstly, social media policies is importance because that can protect the company’s reputation. Because employees can sharing negative sentiment on social media and it can improve the performance on their organization. So, it can become better when they using social media. Also can spend too much time organizing their social life,which can lead to loss of productivity.


       They can create a survey about feedback of their company from customer by using social media. It can save time and material cost. And still can use it to make an advertisement or website to attract customer to view their organization’s product.


      The example of incorporate real life is Nike because it will provide a fair price for customer. It can make a reputation for Nike and get more customer to buy their product. Besides, the will make an advertisement about discount promotion to attract customer to view it and buy. They also make own website such as feedback or contact us to get the response from customer to improve their service and performance.


2015年6月23日星期二

PB engage - Company-Linked apps

PB engage is the apps that created by Public Bank. It is the most favourite apps that I like. Because I am very crazy like online shopping, so this is the apps that make me convenient and save my time during online shopping.
I always use this apps to transfer money to another bank holder. For example, I just need to use my smart phone to transfer the money to another person. That is not only convenient but also safe. Thus, as the use we no need go to bank and take the cash using the machine to transfer money. Because it is very dangerous went we hold the money alone at the bank.

There are also have a lot of function of this PB engage.

1.     We can make online transfer to PB bank account or to another bank account. For example: Maybank, Ambank, BSN, Hong Leong, OCBC bank and more… …

2.     We can also check our saving amount by using this apps. For example, we just need to login our eBanking account and click to check the amount of us. Thus, we will know how much money that we spend after shopping.

3.     We can also do online payment by using PB engage. For example, we can pay the mobile bill, Unifi, utility bill, our study fees and so on.

4.      We can also through this apps to know the transfer record on our bank account. For example, we can using this apps to check who are transfer the money to our account of we spend the money to which account or know that how much we spend to which company of person. The information we can check that is the name, date, time, and the amount we spend.

5.     We can also check the investment about the Public bank.
  



Here this the photo that showing about this apps =)


1.     Download the apps in your apps store or play store.

 2. You must create an account in PB bank first and login in this apps.


3.     After you login in you will see the page like this. 

4.     For more setting, you can touch the top left button.

5.     If you want to change the language you can press the Language button.

After that, ENJOY to use this apps ^_^

Hope you all will like my sharing~~~ thank you !!!








2015年6月9日星期二

The New Roles of New Media Communications

   



    Nowadays, we are living in the new generation that can get many information or message from internet or social media such as Facebook, twitter, Instagram, and so on. Also, people will more like to prefer using new media to get information compare with traditional media. Because that more convenient for human to communicate with each other.


Firstly, the new roles of new media communication that is people like to have their sharing on the famous social media--- Facebook. People will post their update status such as photo, video, check in, feeling, text, and another. That will make other people understand what we want to share and no need through face to face communication and other people will already know the current status of them.


Secondly, new media help people done their work easily and save cost and time, especially the businessman. The company can use the video conferencing to have an emergency meeting in every time and anywhere or not need attend to oversea meeting with foreign people. Thus, that save the time and make job done faster and more efficiency.


Thirdly, people also can using social media to have their own advertisement. Because the information sharing at the social media is free of charge, people can share whatever things by their own to public. For example, the Milo Company can create their own Facebook page instagram profile to update their product information or customer service for everyone and get the feedback from the comment or message by the customer.



In a nutshell, the new roles of media that help improve the media communication more success to send message to target audience. That also have a lot of function to make user more easer get feedback from new media compare with before. But, we should use it carefully because there have a lot of hacker will access the website through by internet without authorized prove.

2015年6月2日星期二

How New Media has changed the fields of Mass Communications

Nowadays people receive information and message are convenience than before becouse the New Media are changing the culture of Mass Communication.

Public Relations



Before

The PR practitioner need to use face to face communicate with people or convince people. That is bother and difficult to let persuaite people, and that is need more human source to done the task or job. For example, if the PR practitioner from Malaysia need to communicate with the client that who are live in Singapore, he or she need to travel to the Singapore and face to face explain or pass the massege to the client, if they through the traditional media like telegraph that also not very convinent and slow down the process of communication. Thus, it is slow down the rate efficiency  of the PR practitioners.

Now




 The PR practitioners are using new media to done their task or job. Because that helps them to save their time and spread out the message to audiance more faster and cearly. For example, the social media like Facebook, Tweitter, instagram that help PR practitioner get feedback in immediatly and nowadays PR practitioner can using social media to communicate with their target client. Thus, that save the time and increase the working efficiency of them.


Advertising
Before


The advetisement in before are just can show on TV (broadcast form) and printing form. That not very interesting and reach less audiance and expensive. For example, the advertising on traditional media that need to pay a lot of fee and it just show the advertising in media for a short time, also the printed advertisement in the newspaper show the low quality but in expensive price. Thus, that is not deserve for the advertiser.

Now





The New Media changed a lot of advertising industry, that reach more audience and less expensive or even free. Nowadays, people can create their advertisement by their ownself. For example, that can have in video format or photo or picture format. The company just need to create an account on social media like Facebook and just post the advertisment on their Facebook page and it is free and also reach more audience. Also, the advertiser now are pay their advertisement fee through the viewer.

Marketing 

Before 

The marketer are difficult to find their target and also hard to promote their service and product. Because they are hard to understand the actual need and wants of their customer. For example, they hard to get feedback from their client through traditional media. Even though, they can get the feedback but that is already too late to change they marketing strategy in their sale. Thus, that will couse them to loss their customer in the market or get less peoplr to buy their product and service.

 Now



The marketer can through new media find out their target audience. Because nowadays people can using social media to give feedback to another people. For example, people can comment the good or bad things on ccertain issuse or product service. Thus, the marketer analyzed the fabourite of the client and do their marketing more straightforward. Also, the marketer can choose to find out the specific audince through the information sharing from the public.